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The OMCA exam has 70 questions and runs 1 hour 15 minutes.
These 10 free OMCA questions are organized by exam domain, so you can see how each part of the Online Marketing Certified Associate blueprint is tested. Reveal the answer and explanation under each question.
Immediately after a checkout tracking update, the analytics platform's total purchase-event count rises across every acquisition channel. The order system shows no change in paid orders or revenue. Marketing activity and attribution settings are unchanged. Which explanation best fits the discrepancy?
Correct answer: C - The purchase event fires more than once for each completed order.
A customer discovers a product through paid social, later visits through organic search, and finally buys after clicking a newsletter. A last-click report gives the newsletter all the credit. A manager proposes cutting social spending because it received no credit for this sale. The analyst should explain that:
Correct answer: D - Credit allocation does not establish what would have happened without paid social.
An outdoor retailer gives a U.S. creator a free jacket. The creator posts a favorable video based on genuine use and adds 'Thanks, TrailCo' at the end of the description. Most viewers watch without opening the description. Which revision most clearly discloses the relationship?
Correct answer: C - Say and display 'TrailCo gave me this jacket' during the endorsement.
An archive of expired offers must remain accessible by direct link but should disappear from Google results. Each page contains a noindex meta tag, while robots.txt disallows the archive path. The URLs still appear in search. What configuration change addresses this conflict?
Correct answer: A - Allow archive crawling; retain the noindex tags.
Mobile field report for a product page, measured at the 75th percentile: Largest Contentful Paint, 2.1 seconds; Interaction to Next Paint, 360 milliseconds; Cumulative Layout Shift, 0.06. Which assessment belongs in the SEO performance review?
Correct answer: B - Responsiveness needs improvement; loading and visual stability are both good.
New customers buy a reporting tool but often cancel before producing their first client report. Interviews reveal that they understand the product's benefits but struggle to follow the setup instructions. The content team is asked to improve early customer activation. Its next brief should prioritize:
Correct answer: D - A setup walkthrough ending with the customer's first completed client report.
Finance evaluates a campaign on its contribution after advertising, not its revenue alone. The campaign generated $24,000 in incremental revenue, incurred $15,600 in variable product and fulfillment costs, and cost $6,000 to advertise. There are no other incremental costs. What should the marketer report about whether the campaign covered its costs?
Correct answer: A - A $2,400 surplus; the campaign covered its incremental costs.
A mistyped postal code at checkout triggers 'Unable to continue' and clears every address field. During usability sessions, shoppers repeatedly re-enter valid details but cannot identify the error. Which change directly addresses both observed obstacles?
Correct answer: D - Retain valid entries and explain how to correct the postal-code field.
An email campaign's tracked open rate rises sharply as more recipients use Apple Mail Privacy Protection. Verified clicks and purchases remain unchanged. Sales proposes treating every tracked opener as a high-interest prospect. Which recommendation best addresses the measurement problem?
Correct answer: B - Select follow-up prospects using verified clicks and purchases, not tracked opens.
An iPhone user declines App Tracking Transparency permission. A retailer wants to keep measuring onboarding completion within its own app, without linking records to other companies' data or sharing them with a data broker. This measurement otherwise satisfies applicable privacy requirements. How can the retailer preserve that measurement while respecting the user's choice?
Correct answer: B - Continue onboarding measurement for the retailer alone, without linking it to other companies' data.
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